Its name is Maple Fields and it's kind of adorable.
The Memorial Union is debuting a plushie in the form of the ever-popular sunburst chairs that liven up the Terrace every summer.
Maple, which the Union notes is the only authorized Terrace plushie in the world, is available for $21.99, plus tax, at the Badger Markets at Memorial Union and Union South and at terracestore.union.wisc.edu.
Maple Fields plushie
Dubbed a "chairling," its green color is inspired by the John Deere green Terrace chairs and its name is a tribute to Wisconsin's farming roots and Wisconsin's state tree, the sugar maple, according to the university's news release. The idea and design were the brainchild of UW-Madison student Emily Swanson, a graphic design intern with the union. She and social media intern Ella Mitchell created a launch plan for Maple Fields.
The Memorial Union’s three chairling characters are the cartoon versions of the green, yellow and orange Terrace chairs.
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“We are so excited to bring a Terrace chairling to life in plushie form and to give our community a new way to connect to good times at the Terrace,” said Ben Klepzig, Wisconsin Union integrated marketing and communications director.
Revenue generated by the plushies will help the nonprofit Wisconsin Union offer free and low-cost events, community gathering spots and leadership opportunities for students, according to the news release.
The vibrant, colorful and iconic sunburst chairs that signal warmth and summer being on the horizon in Madison will once again return to UW-Madison's Memorial Union Terrace Wednesday.
